Methodist Church In 2001, the United Methodist Church, the Second-Largest Protestant Denomination

Methodist Church
In 2001, the United Methodist Church, the second-largest Protestant denomination in the United States, launched a four-year, $20 million national ad campaign. The theologically gentle but culturally edgy ads are aimed at Americans who are unchurched--people who know the name "Methodist" but don't know anything else about it. The "Igniting Ministries" ads have appeared on CBS and cable television. The purpose of the ads is to draw more people through Methodist Church doors in a time when mainline Protestant denominations are struggling.
-Refer to Methodist Church.The church is hoping to see an increase of 3 percent in visitors to Methodist churches as a result of this ad.In terms of the communication process,this is the desired:

A) noise.
B) encoding.
C) reception.
D) channel.
E) feedback.