Methodist Church
In 2001, the United Methodist Church, the second-largest Protestant denomination in the United States, launched a four-year, $20 million national ad campaign. The theologically gentle but culturally edgy ads are aimed at Americans who are unchurched--people who know the name "Methodist" but don't know anything else about it. The "Igniting Ministries" ads have appeared on CBS and cable television. The purpose of the ads is to draw more people through Methodist Church doors in a time when mainline Protestant denominations are struggling.
-Refer to Methodist Church.A news article about the Methodist Church that appeared in the Rome News-Tribune was an example of which promotional mix element?

Question

Quizplus · Accepted Answer

Public relations is the marketing function that evaluates public attitudes,identifies areas within the organization the public may be interested in,and executes a program of action to earn public understanding and acceptance.

Methodist Church In 2001, the United Methodist Church, the Second-Largest Protestant Denomination