Methodist Church In 2001, the United Methodist Church, the Second-Largest Protestant Denomination

Methodist Church
In 2001, the United Methodist Church, the second-largest Protestant denomination in the United States, launched a four-year, $20 million national ad campaign. The theologically gentle but culturally edgy ads are aimed at Americans who are unchurched--people who know the name "Methodist" but don't know anything else about it. The "Igniting Ministries" ads have appeared on CBS and cable television. The purpose of the ads is to draw more people through Methodist Church doors in a time when mainline Protestant denominations are struggling.
-Refer to Methodist Church.How might the United Methodist Church benefit from use of integrated marketing communications (IMC) ?

A) Ads built using the IMC concept are not as closely regulated by the Federal Trade Commission.
B) Noise can be eliminated from the communication channel with the use of IMC concepts.
C) Correct decoding is guaranteed with the application of IMC concepts.
D) The application of IMC concepts allows marketers to reach a more fragmented market.
E) None of these statements explains how the United Methodist Church could benefit from the use of IMC.