Personal selling is more important than advertising and sales promotion if:

Question

Quizplus · Accepted Answer

Personal selling is more effective when the products being sold are technically complex because the salesperson can provide detailed information and answer any questions the customer may have. In contrast, advertising and sales promotion are more suitable for standardized products with a large customer base, as they can reach a wider audience at a lower cost. Personal selling is also preferred when the buyers of the product are dispersed as it allows for a more personalized approach. The value of the product being sold is not necessarily a determining factor in choosing between personal selling and other promotional methods.

Personal Selling Is More Important Than Advertising and Sales Promotion