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Jefferson Smurfit Company Is a Multibillion-Dollar Supplier of Packaging Materials

Question 98

Multiple Choice

Jefferson Smurfit Company is a multibillion-dollar supplier of packaging materials.One of its salespeople rearranged production schedules at three different plants to satisfy an unexpected demand for boxes from General Electric.The salesperson's action is typical of the company's sales philosophy and indicates an emphasis on:


A) consultative promotion
B) relationship selling
C) adaptive selling
D) transformational selling
E) transactional buying

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