Kraft Foods has established dedicated teams to focus on their business with many of their largest customers.With "Team Kroger," Kraft has combined with Nabisco selling organizations in order to bring more unique shopper insights to Kroger supermarkets.This helps Kroger understand their shoppers and customize their programs to grow even more.At the same time,Kraft has strengthened its relationship with Kroger by gaining a better understanding of the supermarket's needs and how it can help support Kroger's business objectives concurrently with its own.
-Refer to Kraft Foods.Which type of selling does this Kraft perform with Kroger?

Question

Quizplus · Accepted Answer

Relationship or consultative selling focuses on improving the customer's bottom line.

Kraft Foods Has Established Dedicated Teams to Focus on Their