After estimating how much market share and profit can be earned at each possible price point,managers should establish price goals and determine corresponding costs for each price.

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After establishing pricing goals,managers should estimate total revenue at a variety of prices.Next,they should determine corresponding costs for each price.They are then ready to estimate how much profit,if any,and how much market share can be earned at each possible price.

After Estimating How Much Market Share and Profit Can Be