Which of the following is a pricing policy whereby a firm charges a high introductory price,often coupled with heavy promotion?
A) Penetration pricing
B) Price skimming
C) Price capping
D) Profit pricing
E) Price maximization

Question

Quizplus · Accepted Answer

Pricing skimming is sometimes called a "market-plus" approach to pricing because is denotes a high price relative to the prices of competing products.

Which of the Following Is a Pricing Policy Whereby a Firm