Hunter's Alley Is a Chain of Stores Targeted to People

Hunter's Alley is a chain of stores targeted to people who are proud of their National Rifle Association memberships.It has agreed to set up a special display of Swartklip ammunition near its rifle and shotgun aisles,and also to run an advertisement in newspapers in communities where its stores are located.Swartklip has agreed to supply the display material free and to pay for half the cost of the advertisement.This is an example of a:

A) bundled pricing tactic.
B) functional discount.
C) promotional allowance.
D) quantity discount.
E) direct allowance.