An advertisement for Nadinola Skin Bleaching Cream used the tagline "The nicest things happen to girls with light,bright complexions.Has your phone stop ringing lately? Perhaps your complexion is to blame." What is this an example of?
A) xenophobia
B) reverse discrimination
C) pigmentocracy
D) ethnic cleansing

Question

Quizplus · Accepted Answer

This is an example of pigmentocracy, which is the belief that lighter-skinned individuals are superior to those with darker skin. The advertisement implies that having a lighter complexion can lead to better things happening and suggests that having a darker complexion may be the reason for lack of attention, which reinforces the damaging notion that lighter skin is more desirable or superior.

An Advertisement for Nadinola Skin Bleaching Cream Used the Tagline