Some people think that a poorly devised bad-news letter from a person who hasn't established his or her credibility with the audience can actually hurt a company but everyone knows that a company is bigger than the reputation of one person - such as the person who may or may not be credible - so there is little concern,overall,for who is responsible for the delivery of a bad- news message.

Question

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A poorly devised bad-news letter can actually hurt a company's reputation regardless of the responsible person, as the audience will associate the message with the company as a whole. It is important for the company to ensure that all communication, including bad-news messages, are crafted professionally and effectively to avoid any negative impact on their reputation.

Some People Think That a Poorly Devised Bad-News Letter from a Person