Disintermediation refers to the phenomenon that the traditional retailer or service provider is reduced or eliminated in a supply chain.

Question

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Disintermediation occurs when a company bypasses traditional intermediaries in the distribution channel, such as retailers, to sell products or services directly to consumers. This can lead to a reduction or elimination of the intermediary's role in the supply chain.

Disintermediation Refers to the Phenomenon That the Traditional Retailer or Service