A formal way to document customer requirements is:
A) consumer surveys.
B) quality function deployment.
C) focus groups.
D) the Delphi technique.
E) a sales/marketing matrix.

Question

Quizplus · Accepted Answer

Quality function deployment is a formal process that involves translating customer requirements into specific technical requirements for a product or service. It includes tools such as matrices, diagrams and charts to ensure that all the requirements are identified and prioritized properly. Consumer surveys, focus groups, and the Delphi technique are other methods that can be used to gather customer requirements, but they are not as structured as quality function deployment. Sales/marketing matrix may be used to identify potential customers and their needs, but it does not provide a formal way to document customer requirements.

A Formal Way to Document Customer Requirements Is