Two types of existing houses are for sale: ones with a cracked foundation and ones without.In all other respects,they are identical.Houses without cracked foundations are worth $200,000 while those with cracked foundations are worth $200,000 minus the $20,000 to fix the crack or $180,000.The frequency of solid foundations is 80%.Sellers know which type of house they have but buyers cannot detect a crack.No seller "must" sell his house in order to move and thus no one accepts anything less than its value.
How can owners of a solid foundation home signal high quality credibly?
A) Keep it on the market indefinitely at $200,000 because eventually buyers will catch on.
B) Advertise in the national TV stating the quality of the house.
C) Lower their price to $196,000.
D) Offer a warranty to fix any slab problems that develop in the next 12 months.
Correct Answer:
Verified
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