Knowing what the future must be,creative businesses look backward to the present and determine what must be done to arrive at that future.This process is known as:

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Backcasting examines what the future will be when people emerge through the Natural Step's funnel.Knowing what the future must be,creative businesses then look backward to the present and determine what must be done to arrive at that future.

Knowing What the Future Must Be,creative Businesses Look Backward to the Present