Which of the Following Is True of the Rights-Based Tradition

Which of the following is true of the rights-based tradition while approaching an ethical issue in marketing?

A) It asks to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.
B) It focuses on the benefits and costs of each exchange.
C) It attempts to find out about other values that are affected by an exchange.
D) It focuses on knowing the degree to which a transaction provided actual as opposed to merely apparent benefits for each participant.