Marketing experts consider stealth marketing extraordinarily effective because:
A) a consumer does not question the message as she might challenge a traditional advertising campaign.
B) a consumer's guard is not down while accepting a message.
C) consumers do not see the communication as too personal and often tend to trust an advertisement or other marketing material much more than they would trust the communicator.
D) consumers seek out the communicator's vested interest.
Correct Answer:
Verified
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