As pizza topped with barbecue chicken became popular at specialty restaurants, Pizza Hut and Papa John's introduced a similar pizza. This imitation illustrates
A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

Question

Quizplus · Accepted Answer

This is an example of diffusion, which is when an innovation or idea spreads from one group or location to another. In this case, the idea of barbecue chicken as a pizza topping spread from specialty restaurants to large pizza chains like Pizza Hut and Papa John's.

As Pizza Topped with Barbecue Chicken Became Popular at Specialty