Other things equal, trademarks and brand names
A) increase the interest-rate cost of funds used to finance R&D expenditures.
B) decrease the interest-rate cost of funds used to finance R&D expenditures.
C) decrease the expected rate of return on R&D expenditures.
D) increase the expected rate of return on R&D expenditures.

Question

Quizplus · Accepted Answer

Trademarks and brand names can enhance a company's reputation and market presence, leading to increased sales and customer loyalty. This can result in higher revenues and profits, thereby increasing the expected rate of return on R&D expenditures.

Other Things Equal, Trademarks and Brand Names