Even where imitation is possible, a firm may gain advantage from being the first to introduce an innovative product because of
A) long-lasting brand-name recognition.
B) a time lag between innovation and imitation by rivals.
C) trade secrets that limit the ability of rivals to exactly imitate the product.
D) all of the other answers are correct.

Question

Quizplus · Accepted Answer

Being the first to introduce an innovative product can provide advantages such as long-lasting brand-name recognition, a time lag before rivals can imitate the product, and trade secrets that make exact imitation difficult.

Even Where Imitation Is Possible, a Firm May Gain Advantage