A fast-food company spends millions of dollars to develop and promote a new hamburger on their menu only to find that consumers won't buy it because they don't like the taste. From an economic perspective, the company should

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From an economic perspective, the company should recognize that the development and promotion expenditures are sunk costs, meaning the money spent cannot be recovered. Continuing to offer a product that consumers don't want will only lead to further losses. Instead, the company should pull the hamburger off the menu and focus on developing new products that are more likely to be successful in the market.

A Fast-Food Company Spends Millions of Dollars to Develop and Promote