Which of the following supermarket strategies to increase sales would be most consistent with a behavioral economics (versus neoclassical economics)approach?

Question

Quizplus · Accepted Answer

Behavioral economics suggests that consumers' decisions can be influenced by the context or environment in which they make choices. Positioning frequently purchased items at the back of the store leverages this by encouraging more impulse buys as customers walk through the store, which is a strategy rooted in understanding human behavior beyond just price and utility.

Which of the Following Supermarket Strategies to Increase Sales Would