Neoclassical theory suggests that to the extent impulse buying occurs, it is infrequent and does not affect the ability of economic models to predict behavior.

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Neoclassical theory assumes that consumers are rational and have stable preferences, implying that impulse buying, which deviates from rational decision-making, would be an infrequent occurrence and not significantly impact the predictive power of economic models based on rational choice theory.

Neoclassical Theory Suggests That to the Extent Impulse Buying Occurs