Many people buy no more than one iPad because
A) there's always a shortage of iPads.
B) the MU/P of a second iPad is quite low for many people.
C) the price of iPads has increased significantly.
D) iPads have quickly become obsolete.

Question

Quizplus · Accepted Answer

The MU/P (marginal utility per price) of a second iPad is quite low for many people. In other words, the additional satisfaction gained from owning a second iPad may not be worth the cost of purchasing it for many people. As a result, they choose not to buy more than one.

Many People Buy No More Than One IPad Because