According to the concept of diminishing marginal utility, consumers will purchase more of a good when the price falls because

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The concept of diminishing marginal utility states that the more a person consumes a good, the less satisfaction (or utility) they will receive from each additional unit consumed. Thus, as the price of a good falls, the marginal benefit (or satisfaction) of consuming additional units increases, and consumers will purchase more of it until the marginal benefit of additional units is equal to the price of the good. This means that at a lower price, the marginal cost of consuming an additional unit of the good is lower than the marginal benefit, which motivates consumers to purchase more.

According to the Concept of Diminishing Marginal Utility, Consumers Will