Qualitative research methods focus on gathering numeric information or nonnumeric information that is easily encoded into a numeric form.

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Qualitative research methods focus on gathering nonnumeric information in the form of narratives, descriptions, and observations, which cannot be easily encoded into a numeric form. The goal of qualitative research is to develop an understanding of complex phenomena and explore meanings, experiences, and perspectives of individuals or groups. In contrast, quantitative research methods focus on gathering numeric data that can be analyzed statistically to test hypotheses and identify patterns, relationships, and trends.

Qualitative Research Methods Focus on Gathering Numeric Information or Nonnumeric