Fechner attempted to quantify the variables that determine the extent to which a work of art is appealing and in so doing he created the field of:

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Fechner's attempt to quantify the variables that determine the extent to which a work of art is appealing led to the creation of experimental aesthetics, which is the scientific study of art and beauty. This field explores the cognitive, emotional, and physiological responses that underlie our appreciation of art, and seeks to identify the objective factors that determine aesthetic preferences. Psychophysics, while related, is a broader field that focuses on the relationship between physical stimuli and subjective perceptions, and is not specifically concerned with aesthetics. Phrenological art and art psychology are not established fields of study.

Fechner Attempted to Quantify the Variables That Determine the Extent