The Indianapolis Motor Speedway hosts the Indianapolis 500, the Brickyard 400, in addition to other races. During their respective peaks, both events were sellouts. During the late-1990s, the Indianapolis 500 experienced a dry period with 100,000 or more empty seats. . It would have been in that owner's best interest to

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Setting the ticket price to where MC=MR would maximize profits for the owner. This may mean that there would not be a sellout, but it would ensure that the owner is not losing money by having empty seats. Reducing ticket prices would only be effective if demand was high enough to fill the seats, otherwise it would result in even more losses. Spending money to reduce seating or advertising may not necessarily increase demand and may end up being a cost without any significant return on investment.

The Indianapolis Motor Speedway Hosts the Indianapolis 500, the Brickyard