The Indianapolis Motor Speedway hosts the Indianapolis 500, the Brickyard 400, in addition to other races. During their respective peaks, both events were sellouts. The 2009 through 2011 versions of the Brickyard 400 saw 100,000 or more empty seats. It would have been in that owner's best interest to

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Setting the ticket price to where MC=MR is the best choice because it ensures maximum profit for the owner. At this price point, there may not be a sellout, but the revenue gained from selling the tickets at the optimum price will still be the highest possible. Reducing ticket prices may help fill the empty seats but it could also lower the overall revenue. Spending money to reduce seating or on excessive advertising may not be worth the cost as the demand for the event may not increase significantly.

The Indianapolis Motor Speedway Hosts the Indianapolis 500, the Brickyard