If you are grocery shopping and you see that the price of beef has risen and as a result you change your planned menu for the week and buy chicken instead, the reason your demand curve for beef is downward sloping has mostly to do with

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The substitution effect occurs when the price of a good increases, causing consumers to substitute it with a similar, less expensive good. In this case, the price of beef has risen, so the consumer switches to a substitute good, such as chicken. Therefore, the downward slope of the demand curve for beef can be attributed to the substitution effect.

If You Are Grocery Shopping and You See That the Price