The activities performed by a manufacturing organization could be categorized as pre-production (such as research and development and product design), production-related, and post-production (such as marketing and customer service). Which activities should the firm focus on if management understands the value chain concept and desires to meet organizational goals?

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Management should focus on all three categories of activities - pre-production, production-related, and post-production - as they are all part of the value chain and contribute to achieving organizational goals. Pre-production activities are important for developing innovative products to meet customer needs and improve production efficiency. Production-related activities are essential for bringing the product to market and achieving economies of scale. Post-production activities such as marketing and customer service are crucial for maintaining customer satisfaction and building brand loyalty, which can drive future sales. Therefore, a firm that understands the value chain concept should focus on all three categories of activities.

The Activities Performed by a Manufacturing Organization Could Be Categorized