Consumer preferences are a demand shifter.

Name: Consumer preferences are a demand shifter.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer preferences, such as a preference for a particular brand or a preference for a certain product attribute, can shift the overall demand curve for a product or service. As consumer preferences change, they may be willing to pay more or less for a product, and this can shift the entire demand curve either to the right or to the left.

Consumer Preferences Are a Demand Shifter