According to the Case in Point on hockey teams, economic theory predicts that if a sports team consistently sells out its games, it will operate at a quantity where marginal revenue is:

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Economic theory suggests that a firm (or sports team, in this context) will continue to produce or operate at a level where marginal revenue is positive, as this indicates that additional units of output (or tickets, in the case of a sports team) still add to the total revenue. This principle applies until marginal revenue equals marginal cost, at which point the firm maximizes profit. The options suggesting marginal revenue being the highest possible, negative, or equal to marginal cost with both being zero do not align with standard economic principles for profit-maximizing behavior.

According to the Case in Point on Hockey Teams, Economic