Efforts made to influence the choices of people by appealing to their sense of values are called:

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Moral suasion refers to efforts made to influence the choices of people by appealing to their sense of values, beliefs, and moral principles. This is typically done through persuasion or education rather than through direct incentives or controls. Examples of moral suasion include public awareness campaigns, social marketing, and educational programs aimed at promoting healthy behavior or socially responsible actions.

Efforts Made to Influence the Choices of People by Appealing