What marketing segment does Waterloo Ontario's Research in Motion (RIM) BlackBerry target?
A) High school and university students
B) Corporate and government
C) Construction and travel consultant
D) Hospitals and private clinics

Question

Quizplus · Accepted Answer

Research in Motion (RIM) BlackBerry primarily targets corporate and government segments, offering secure email and messaging services, as well as business-oriented applications and tools. Though some of its features might be useful for other segments, its target audience is mainly the business world.

What Marketing Segment Does Waterloo Ontario's Research in Motion (RIM)