What is the term used when intermediate business partners in traditional distribution channels are bypassed?
A) Direct manufacturing
B) Consumer directed production
C) Disintermediation
D) Uninterrupted, consumer driven, manufacturing

Question

Quizplus · Accepted Answer

Disintermediation is the term used when intermediate business partners in traditional distribution channels are bypassed. This can occur through the use of technology or other direct-to-consumer strategies, allowing manufacturers to sell products directly to end-users, eliminating the need for intermediaries such as wholesalers or retailers. Choices A, B, and D are incorrect as they do not accurately capture the concept of bypassing intermediaries in distribution channels.

What Is the Term Used When Intermediate Business Partners in Traditional