Disintermediation occurs when the travel agent is bypassed if hotel reservations are made directly on the Internet.

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of eliminating intermediaries in a supply chain. In the context of the travel industry, if customers make hotel reservations directly on the Internet, they are bypassing the travel agent, which is an example of disintermediation.

Disintermediation Occurs When the Travel Agent Is Bypassed If Hotel