What is the major difference between B2B and B2C e-commerce?
A) Customers interact freely in a B2B marketplace; they do not in a B2C marketplace
B) Consumers are expected to surf the Web and purchase items from multiple Web sites; in a B2B marketplace long time relationships are established between the consumer and its business partner in the B2C market
C) Interaction between consumers and businesses are direct in the B2B market; they are indirect in the B2C market
D) The B2B marketplace does not involve consumers, just business partners; the B2C marketplace involves consumers
Correct Answer:
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