The theory behind the Long Tail is that e-commerce has a social effect on not only the users of e-commerce, but on society as a whole.

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The Long Tail theory primarily focuses on how e-commerce and digital marketplaces allow for a vast variety of products, particularly niche products, to find an audience, thereby expanding the market beyond mainstream hits. It does not primarily focus on the social effects on society but rather on the economic and market dynamics enabled by digital distribution.

The Theory Behind the Long Tail Is That E-Commerce Has