A senior manager who analyzes internal and external information to analyze marketing campaigns and their affect on customer buying habits is using which type of application?
A) Online analytical processing (OLAP)
B) Strategic information systems (GIS)
C) Knowledge Management
D) Customer Management

Question

Quizplus · Accepted Answer

The senior manager is using OLAP applications to analyze marketing campaigns and their effect on customer buying habits. OLAP applications use multidimensional data analysis techniques to analyze large amounts of data and provide insights into business performance.

A Senior Manager Who Analyzes Internal and External Information to Analyze