What is the difference between information and business intelligence (BI)?
A) Information is about a specific situation; business intelligence is about internal and external conditions and how they will affect strategy
B) Information is based upon facts or objective data; business intelligence is based on perceptions
C) Information leads to strategic thinking; business intelligence leads to tactical thinking
D) Information is based on processed knowledge; business intelligence is based on processed information

Question

Quizplus · Accepted Answer

Information is generally about a specific situation or event, while BI takes into account both internal and external conditions such as industry trends, market competition, and customer preferences, to inform strategic decision-making.

Answer: B
 Information is based on factual data, objective observations or records, while BI is more subjective and may be based on perceptions, assumptions, and expert opinions.

Answer: C
 Information typically leads to strategic thinking or decision-making, while BI focuses on tactical decisions, such as product pricing, supply chain management, or customer retention strategies.

Answer: D
 Information is often generated through data processing, while BI involves deeper analysis of large, complex data sets, and may incorporate machine learning, predictive modeling, and other advanced techniques to extract meaningful insights.

What Is the Difference Between Information and Business Intelligence (BI)