If your business had two strategic initiatives this year. One initiative focused on improving customer satisfaction. The second focused on providing customers with their purchase history from any Internet site in the world. If you were to allocate 15% of your IT budget to the first initiative and 25% to the second initiative, what type of strategy are you applying?
A) Tactical information planning (TIP)
B) Strategic technology planning (STP)
C) Transforming IS strategy (TISS)
D) Run-grow-transform (RGT) framework

Question

Quizplus · Accepted Answer

The allocation of budget towards improving customer satisfaction and providing customers with their purchase history from any Internet site in the world aligns with the Run-Grow-Transform (RGT) framework. This framework focuses on maintaining current operations (Run), expanding capabilities (Grow), and creating new business opportunities or transformations (Transform), which is reflected in the strategic initiatives described.

If Your Business Had Two Strategic Initiatives This Year