Qualitative research would be preferred over quantitative research in all of the following situations, EXCEPT:
A)when the research objective is to gain an insight into an issue or a problem.
B)when the research objective is to determine the magnitude of a response.
C)when the research objective is to understand a psychoanalytical phenomenon.
D)when the research objective is to understand a cultural phenomenon.
E)when the research objective is to collect textual instead of numerical data relevant to the research issue.

Question

Quizplus · Accepted Answer

Quantitative research is preferred when the research objective is to determine the magnitude of a response, as it involves the collection of numerical data that can be analyzed statistically. Qualitative research, on the other hand, is more appropriate for gaining insights into issues or problems, understanding psychoanalytical or cultural phenomena, and collecting textual data. Therefore, option B is the exception, as it would require quantitative research.

Qualitative Research Would Be Preferred Over Quantitative Research in All