A marketing researcher is interested in examining the cause and effect relationship between advertising and sales increase. Which of the following is the most appropriate to address this research objective?
A)Personal interview
B)Focus group
C)Internet survey
D)Experiment
E)Telephone survey

Question

Quizplus · Accepted Answer

An experiment is the most appropriate research method for examining cause-and-effect relationships. In this case, the researcher can manipulate the advertising variable and measure the resulting sales increase. Other methods such as personal interviews, focus groups, and surveys do not provide the control needed to establish a causal relationship.

A Marketing Researcher Is Interested in Examining the Cause and Effect