All of the following explain netnography, EXCEPT:
A)it draws on ethnographic techniques.
B)it uses "found data" on the Internet.
C)it requires deep engagement with particular communities.
D)it requires researchers to ensure trustworthy interpretation of data.
E)it requires researchers to collect data from traffic forums with larger numbers of common message posters.

Question

Quizplus · Accepted Answer

Netnography may involve collecting data from traffic forums with larger numbers of common message posters. However, it is not a requirement for netnography. The other choices are accurate explanations of netnography - it draws on ethnographic techniques, uses "found data" on the Internet, requires deep engagement with particular communities, and requires researchers to ensure trustworthy interpretation of data.

All of the Following Explain Netnography, EXCEPT