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Harris Is a Market Researcher for Toyota, and Is Currently

Question 6

Multiple Choice

Harris is a market researcher for Toyota, and is currently using Literature Review to collect information on the number of people normally caught for drunk driving so as to help Toyota plan for the sales of their new Anti-Drunk Driving gadget. Which of the following will NOT help Harris?


A) Doing a desk research by browsing the Internet for such statistics.
B) Doing a desk research by reading an article on the working mechanism of the gadget.
C) Collecting external secondary data from the City Traffic Police records.
D) Doing a field research by talking to car owners.
E) Obtaining customer knowledge information from car rental shops.

Correct Answer:

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