In contrast to marketing researchers, management decision-makers are more focused on:

Question

Quizplus · Accepted Answer

Management decision-makers are more concerned with the performance or effectiveness of the market, rather than scientific or technical analysis. They need concrete findings that can help them make informed decisions, and they typically operate on a shorter-term horizon than marketing researchers, working to maximize the profitability of their organization in the immediate future.

In Contrast to Marketing Researchers, Management Decision-Makers Are More Focused