While the cost of doing marketing research can be estimated accurately, determining the true value of the expected information remains difficult.

Name: While the cost of doing marketing research can be estimated accurately, determining the true value of the expected information remains difficult.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

The cost of marketing research involves tangible expenses that can be calculated, but the value of the information depends on its impact on decision-making, which is often uncertain and subjective.

While the Cost of Doing Marketing Research Can Be Estimated