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When a Market Researcher Has Failed to Provide a Proper

Question 27

Multiple Choice

When a market researcher has failed to provide a proper explanation of the data within tables of results, the researcher has fallen victim to which of the following problem areas?


A) Lack of data interpretation
B) Unnecessary use of multivariate statistics
C) Lack of relevance
D) Too much emphasis is placed on too few statistics
E) Fancy packaging does not infer high quality

Correct Answer:

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