When a market researcher has reported data, statistics, and information that are not consistent with the studies objectives, the researcher has fallen victim to which of the following problem areas?

Question

Quizplus · Accepted Answer

When a market researcher reports data, statistics, and information that are not consistent with the study's objectives, it is challenging to argue that the problem is with their ability to interpret data. Moreover, this problem is not related to the use of multivariate statistics or the emphasis on too few statistics. Rather, this problem suggests that the researcher failed to ensure that the data she collected was relevant to her study's objectives. Therefore, the correct answer is choice C. The other options are not relevant to the problem described in the question.

When a Market Researcher Has Reported Data, Statistics, and Information